Vocanic is a Singapore-based regional, full-service social media marketing firm that supports clients to develop and implement strategies that deliver measurable business benefits. Offering services in social media asset management, social CRM, and social media crisis management, Vocanic develops custom branded content design specifically for the social era. Made up of 145 team members, Vocanic has done work for brands like StarHub, SMRT, and Maxus & Astro.
StarHub, SMRT, Maxus & Astro
This campaign’s goal was to reintroduce fans to Hennessy by making it top of mind and encouraging fans to try the product. Socializing Hennessy’s calendar of events throughout the year included using RFID technology to make each event more interactive by connecting consumers’ social profiles to check-in stations at the event. This helped spread brand awareness via respective fan social networks. Ongoing fan engagement included the Mu Hennessy facebook application that encouraged fans to perform Social Tasks such as sharing, RT-ing and inviting friends in order to earn points that could be redeemed for prizes. The launch of Hennessy Embassy social loyalty program gave fans exclusive privileges to all things Hennessy, encouraging them to sign up.