Tempero is a full-service social media agency specializing in enterprise-level social media management for the world’s largest brands and organizations. Based in the UK, they have a team of 150+ experts working on 60 client accounts in 20 languages. Their focus is very much on social media strategy, insight and analysis, community management, content creation and moderation. Clients include Sony Electronics, Activision, BBC, and L’Oreal.
Sony Electronic, BBC, L’Oreal
Challenge: To support the launch of Sony’s new QX lens, Tempero identified several influencers within different lifestyle categories across 12 markets that were particularly active on Instagram. These influencers were then sent two complimentary QX lenses – one for themselves to explore and the other to be used as a competition prize for their audience. Instagram was the most successful, hosting 246 posts, which generated more than half a million interactions. Overall, the 4-week campaign across Instagram, Facebook, Twitter, Google+, Pinterest and blogs garnered a reach of 5,132,206 unique users and 22,364,789 potential impressions.