As one of Australia’s leading digital and social agencies, Soap brings brands and consumer together through playful experiences across every screen. With a team of 50 across Los Angeles, Dallas, and Sydney, Soap partners with brands like Unilever, Xbox, ING Direct, Ferrero, and Disney. Soap creates elegant and engaging experiences with end users in mind.
ING Direct, Unilever, Ferrero
TIC TAC is an iconic brand that just about everybody could love but it had become tired and outdated – standing still whilst competitors stole its fresh and fruity credentials. This led to a dwindling fan base which was increasingly saying ‘meh’. In lieu of traditional ATL advertising, there was a need to create an ongoing social campaign that got noticed, shifted perceptions of the brand and grew Facebook fan numbers across all major product launches. The agency created “The Tiny, Tasty World of TIC TAC” – a miniature world inhabited by TIC TACs, brought to life through engaging, interactive social content. Results were significant increases in brand saliency and impact