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Driving transformation for marketers and their agencies.

Soap Creative

About

As one of Australia’s leading digital and social agencies, Soap brings brands and consumer together through playful experiences across every screen. With a team of 50 across Los Angeles, Dallas, and Sydney, Soap partners with brands like Unilever, Xbox, ING Direct, Ferrero, and Disney. Soap creates elegant and engaging experiences with end users in mind.

Top Clients

ING Direct, Unilever, Ferrero

Holding Group

Year Founded

2002

Headquarters

Sydney, Australia

Case Study: FERRERO Tiny tasty world of Tic-Tac

TIC TAC is an iconic brand that just about everybody could love but it had become tired and outdated – standing still whilst competitors stole its fresh and fruity credentials. This led to a dwindling fan base which was increasingly saying ‘meh’. In lieu of traditional ATL advertising, there was a need to create an ongoing social campaign that got noticed, shifted perceptions of the brand and grew Facebook fan numbers across all major product launches. The agency created “The Tiny, Tasty World of TIC TAC” – a miniature world inhabited by TIC TACs, brought to life through engaging, interactive social content. Results were significant increases in brand saliency and impact

R3 TweetsFollow

R3
R3WWR3@R3WW·
21 Jan

In our upcoming webinar, ‘The New Normal of Producing Great Creative Work’, with @HSCreativeOps, @gregpaull will explore innovative ways to produce work in absence of studios, photoshoots, etc. Registration is free so make sure to sign up here: https://bit.ly/393ooLN

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davebosox1967Dave Edwards@davebosox1967·
14 Jan

What late 1980's TV show inspired @lenovo VP Global Mktg lead @QuinnOBrien to want to study law in college?

#BILivecast #marketing #lenovo @R3WW @BrandInnovators

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davebosox1967Dave Edwards@davebosox1967·
13 Jan

How does @7eleven get to the next 90 years?

“If you’re a media partner and have cool innovative ideas, we want to hear them.” says 7eleven CMO @txgardener
(Marissa Jarratt)

#BILivecast #7eleven #brandinnovators #marketing #media @R3WW @BrandInnovators

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

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