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MRY

About

Headquartered in New York, MRY is a youth marketing agency specializing in social media. Blending social media to reach Generations Y & Z, MRY uses data to strategically lower the barriers to sharing brand content and experiences across every consumer touch point. By socializing the existing assets of a brand, the agency maximizes the amount of earned reach and has reengineered the way brands like Visa, Volvo, and J&J measure digital and offline marketing activities. Comprised of a 437 member team, MRY delivers scale and generates a remarkable return on investment.

Top Clients

Johnson & Johnson, Coca-Cola, Visa

Holding Group

Publicis Groupe

Year Founded

2002

Headquarters

New York , USA

Case Study: Return of the pizza thrower

For Pizza Hut’s sponsorship of the new Teenage Mutant Ninja Turtles movie, MRY sought to bring the nostalgia of the original TMNT franchise to life for an audience who had experienced the Turtles as kids. What could possibly be better than to recreate the epic Pizza Thrower, a toy from the 80’s, by building a life-size, pizza-chuckin’ version to bring to Comic-Con? This feat of engineering was used to create a video content series that inspired excitement for the Pizza Thrower unveiling by having actors Will Arnett & Megan Fox, stars of the movie, throw pizzas in front of thousands of consumers at the event. The Event and content drove massive amounts of earned media on social channels and over 50 press hits in local and national media.

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14 Apr

What Grab's US IPO means for marketers: Experts from @Forrester, @R3WW and @SuperunionHQ provide insights on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region. https://buff.ly/3ddoHGa

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3 Apr

#Procurement can be a marketer's most valued in-house resource http://ow.ly/e2Sa30rCFZD #study @R3WW

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17 Mar

@R3WW @gregpaull @BusinessInsider Paull is the co-author of “Global CMO,” a playbook for building a modern marketing organization straight from the CMOs themselves. https://www.amplifypublishing.com/product/global-cmo/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

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