Headquartered in New York, MRY is a youth marketing agency specializing in social media. Blending social media to reach Generations Y & Z, MRY uses data to strategically lower the barriers to sharing brand content and experiences across every consumer touch point. By socializing the existing assets of a brand, the agency maximizes the amount of earned reach and has reengineered the way brands like Visa, Volvo, and J&J measure digital and offline marketing activities. Comprised of a 437 member team, MRY delivers scale and generates a remarkable return on investment.
Johnson & Johnson, Coca-Cola, Visa
New York , USA
For Pizza Hut’s sponsorship of the new Teenage Mutant Ninja Turtles movie, MRY sought to bring the nostalgia of the original TMNT franchise to life for an audience who had experienced the Turtles as kids. What could possibly be better than to recreate the epic Pizza Thrower, a toy from the 80’s, by building a life-size, pizza-chuckin’ version to bring to Comic-Con? This feat of engineering was used to create a video content series that inspired excitement for the Pizza Thrower unveiling by having actors Will Arnett & Megan Fox, stars of the movie, throw pizzas in front of thousands of consumers at the event. The Event and content drove massive amounts of earned media on social channels and over 50 press hits in local and national media.