Fanscape is a US-based social media marketing agency with 16 years of experience helping clients reach and activate consumers and influencers to foster positive wordof-mouth sentiment about their products. Leveraging expertise in niche audiences and consumer behaviors, the agency amplifies the voice, brand awareness, and sales of every client it works with. Made up of a team of 100, the agency has worked with blue-chip brands like Gamestop, Mars, and Blue Diamond Almonds.
GameStop, Mars, Blue Diamond Almonds
Los Angeles, USA
In time for the Winter Olympics, Blue Diamond partnered with Fanscape to create buzz around their sponsorship of the US ski and snowboarding team through a digitally-focused campaign. To help consumers connect with the athletes and the brand, the brand introduced the team of skiers and snowboarders through video testimonials shared on Blue Diamond’s social channels. The almond brand offered consumers free cans of almonds each time the teams scored gold medals. The activations enabled Blue Diamond to achieve visibility despite significant branding restrictions by the Olympics. Over 620 million impressions were generated and the athletes received over 10,000 well-wishes to cheer them on.