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Driving transformation for marketers and their agencies.

Dentsu Razorfish

About

Dentsu Razorfish is an interactive agency born from a strategic partnership between the Dentsu group and global digital and social leader, Razorfish. They have offices in Tokyo and Osaka. They are a leading agency in the digital marketing field in Japan, providing a one-stop business solution with strong capabilities in social media, strategic planning, content marketing, experience design, brand building, technology platforms, data analytics, retail/commerce and media services.

Top Clients

Japan Airlines, Estee Lauder, Panasonic

Holding Group

Dentsu

Year Founded

2001

Headquarters

Tokyo, Japan

Case Study: Building a Beauty Base

In order to expand the market share in Japan, Estée Lauder started their Facebook activity as part of overall branding strategy. The agency optimised overall strategy by closely monitoring the engagement rate of page posts and then maximized the effect through content that directly related with Japanese women’s lives. New surveys and promotions were developed, and a community was built to inform and improve knowledge of beauty. The result is a significantly improved brand image for Estee Lauder in Japan.

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14 Apr

What Grab's US IPO means for marketers: Experts from @Forrester, @R3WW and @SuperunionHQ provide insights on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region. https://buff.ly/3ddoHGa

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3 Apr

#Procurement can be a marketer's most valued in-house resource http://ow.ly/e2Sa30rCFZD #study @R3WW

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17 Mar

@R3WW @gregpaull @BusinessInsider Paull is the co-author of “Global CMO,” a playbook for building a modern marketing organization straight from the CMOs themselves. https://www.amplifypublishing.com/product/global-cmo/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

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