Dentsu Razorfish is an interactive agency born from a strategic partnership between the Dentsu group and global digital and social leader, Razorfish. They have offices in Tokyo and Osaka. They are a leading agency in the digital marketing field in Japan, providing a one-stop business solution with strong capabilities in social media, strategic planning, content marketing, experience design, brand building, technology platforms, data analytics, retail/commerce and media services.
Japan Airlines, Estee Lauder, Panasonic
In order to expand the market share in Japan, Estée Lauder started their Facebook activity as part of overall branding strategy. The agency optimised overall strategy by closely monitoring the engagement rate of page posts and then maximized the effect through content that directly related with Japanese women’s lives. New surveys and promotions were developed, and a community was built to inform and improve knowledge of beauty. The result is a significantly improved brand image for Estee Lauder in Japan.