Headquartered in South Africa with a team of 40, Cerebra is an award-winning strategic communication agency with capabilities in Insights, Agency, Advisory, and a Digital Academy to help corporate brands navigate digital platforms and principles. The team has assisted brands such as Barclays Bank and Vodafone to inspire creative communication with customer audiences through content production, community management, and online campaigns.
Absa (Barclays), Bank Vodacom (Vodafone), Altech
Johannesburg, South Africa
Cerebra and Absa Bank saw an opportunity to challenge the perception that financial service providers lack a sense of humor by playing an April Fool’s joke on the whole of South Africa. A long-time sponsor for the Springbok rugby team in South Africa, Absa decided to play a prank by making an announcement that the original green and gold colors of the jersey would be turned to red and gold to match Absa’s red logo. In the early hours of April 1st, Cerebra helped execute a coordinated social, digital and PR campaign introducing the red and gold jersey. The launch of the jersey proved to be more successful than any of Absa’s previous campaigns, surpassing over 95% of the strategic targets set and accounting for 25% of the national April Fool’s day conversations online.