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Cerebra

About

Headquartered in South Africa with a team of 40, Cerebra is an award-winning strategic communication agency with capabilities in Insights, Agency, Advisory, and a Digital Academy to help corporate brands navigate digital platforms and principles. The team has assisted brands such as Barclays Bank and Vodafone to inspire creative communication with customer audiences through content production, community management, and online campaigns.

Top Clients

Absa (Barclays), Bank Vodacom (Vodafone), Altech

Holding Group

WPP

Year Founded

2006

Headquarters

Johannesburg, South Africa

Case Study: A Red & Gold Prank

Cerebra and Absa Bank saw an opportunity to challenge the perception that financial service providers lack a sense of humor by playing an April Fool’s joke on the whole of South Africa. A long-time sponsor for the Springbok rugby team in South Africa, Absa decided to play a prank by making an announcement that the original green and gold colors of the jersey would be turned to red and gold to match Absa’s red logo. In the early hours of April 1st, Cerebra helped execute a coordinated social, digital and PR campaign introducing the red and gold jersey. The launch of the jersey proved to be more successful than any of Absa’s previous campaigns, surpassing over 95% of the strategic targets set and accounting for 25% of the national April Fool’s day conversations online.

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adobomagazineadobo magazine@adobomagazine·
17 Feb

#NewBusiness: @R3WW has released the 10 biggest #business wins for #creative & #media agencies in the #AsiaPacific from December last year. @Digitas, @DDB_Worldwide (PH), and @Ogilvy topped the list.

https://www.adobomagazine.com/global-news/new-business-digitas-and-starcom-top-r3-asia-pacific-rankings-ogilvy-dominates-last-month-of-2020/

#adobomagazine #thewordoncreativity

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R3WWR3@R3WW·
12 Feb

Announcing our 2020 Holding Company Rankings for the US, EMEA, APAC, and China. Most notably, the US is an outlier with @InterpublicIPG outranking @WPP for the #1 spot. #R3HoldingCompanyRanking

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R3WWR3@R3WW·
10 Feb

Happy Chinese New Year! #CNY2021

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

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