Claiming 70 awards with a team of 70 across Dubai and France, Buzzman is a powerful boutique agency that was founded in 2006. Known for their unconvention – al approach to creative work, the agency works with world-class brands like Mondelez, Burger King, and Virgin Mobile. By mixing products with advertising, the team transforms products into objects of communication through an approach they call ‘productizing’.
Mondelez, Burger King, Virgin Mobile
After a 15-year absence, Burger King wanted to make a grand comeback in France. The return of the King began with the generation of rumors in the Twitter – sphere and around media outlets, gaining momentum and fomenting excitement throughout the country. To determine in which cities they would open up new stores, the fast food brand rallied their Facebook fanbase to choose for themselves. Fans commented on Burger King’s post with votes on which cities the newest restaurants should open, and in only 24 hours, 1,300 comments were logged and 65,000 people reached with a 4.5K fan base.