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Born Interactive

About

Born Interactive is a new Lebanon-based independent media agency dedicated to offering result-generating, state-of-the-art digital and interactive communication solutions to meet the evolving needs of their clients. Founded in 1995, their top three clients include Blom Bank, with whom they have a 14 year track record, and SACO and Azizia, both based in Saudi Arabia. Born is creating big ideas in a part of the world where social is new, challenging and in many cases, still unproven.

Top Clients

BLOM Bank, SACO, Azizia Panda United Inc.

Holding Group

Year Founded

1996

Headquarters

Beirut, Lebanon

Case Study: A Trip to Outerspace with Chupa Chups

Born Interactive created a friendly environment where people could spend time with Chuck, Chupa Chup’s Mascot, and win a variety of prizes. Users would reverse bungee jump with Chuck and reach ‘outer-space’ – a simple and fun concept that went viral and gained a lot of buzz around the community. During the campaign, 59% of the participants were from Egypt, 11% from Saudi Arabia, while Lebanon and the UAE both drew in 8%. The campaign lasted for 30 days, during which, on average, 1.4 million people were reached per week and 100,000 new Facebook fans were acquired.

R3 TweetsFollow

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R3WWR3@R3WW·
21 Jan

In our upcoming webinar, ‘The New Normal of Producing Great Creative Work’, with @HSCreativeOps, @gregpaull will explore innovative ways to produce work in absence of studios, photoshoots, etc. Registration is free so make sure to sign up here: https://bit.ly/393ooLN

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davebosox1967Dave Edwards@davebosox1967·
14 Jan

What late 1980's TV show inspired @lenovo VP Global Mktg lead @QuinnOBrien to want to study law in college?

#BILivecast #marketing #lenovo @R3WW @BrandInnovators

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davebosox1967Dave Edwards@davebosox1967·
13 Jan

How does @7eleven get to the next 90 years?

“If you’re a media partner and have cool innovative ideas, we want to hear them.” says 7eleven CMO @txgardener
(Marissa Jarratt)

#BILivecast #7eleven #brandinnovators #marketing #media @R3WW @BrandInnovators

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

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