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Born Interactive

About

Born Interactive is a new Lebanon-based independent media agency dedicated to offering result-generating, state-of-the-art digital and interactive communication solutions to meet the evolving needs of their clients. Founded in 1995, their top three clients include Blom Bank, with whom they have a 14 year track record, and SACO and Azizia, both based in Saudi Arabia. Born is creating big ideas in a part of the world where social is new, challenging and in many cases, still unproven.

Top Clients

BLOM Bank, SACO, Azizia Panda United Inc.

Holding Group

Year Founded

1996

Headquarters

Beirut, Lebanon

Case Study: A Trip to Outerspace with Chupa Chups

Born Interactive created a friendly environment where people could spend time with Chuck, Chupa Chup’s Mascot, and win a variety of prizes. Users would reverse bungee jump with Chuck and reach ‘outer-space’ – a simple and fun concept that went viral and gained a lot of buzz around the community. During the campaign, 59% of the participants were from Egypt, 11% from Saudi Arabia, while Lebanon and the UAE both drew in 8%. The campaign lasted for 30 days, during which, on average, 1.4 million people were reached per week and 100,000 new Facebook fans were acquired.

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R3WWR3@R3WW·
20 May

Insights from R3's Co-founder and Principal, @gregpaull at the Mirren Live conference. https://adage.com/article/agency-news/5-ways-agencies-should-handle-pitch-process/2417671

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R3WWR3@R3WW·
18 May

#Insightoftheweek from R3's senior consultant, Ben Jankowski

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R3WWR3@R3WW·
17 May

Tune into the latest Marketing Futures podcast episode with the @ANAmarketers and R3's EVP Digital, Jason Velliquette ➡️ https://bit.ly/3sIsBhD

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

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