Born Interactive is a new Lebanon-based independent media agency dedicated to offering result-generating, state-of-the-art digital and interactive communication solutions to meet the evolving needs of their clients. Founded in 1995, their top three clients include Blom Bank, with whom they have a 14 year track record, and SACO and Azizia, both based in Saudi Arabia. Born is creating big ideas in a part of the world where social is new, challenging and in many cases, still unproven.
BLOM Bank, SACO, Azizia Panda United Inc.
Born Interactive created a friendly environment where people could spend time with Chuck, Chupa Chup’s Mascot, and win a variety of prizes. Users would reverse bungee jump with Chuck and reach ‘outer-space’ – a simple and fun concept that went viral and gained a lot of buzz around the community. During the campaign, 59% of the participants were from Egypt, 11% from Saudi Arabia, while Lebanon and the UAE both drew in 8%. The campaign lasted for 30 days, during which, on average, 1.4 million people were reached per week and 100,000 new Facebook fans were acquired.