SOCIAL40SOCIAL40
SOCIAL40
A Report by R3 Worldwide
  • About
  • Key Findings
  • Selected Campaigns
  • Contact Us
Menu back  

r3 logo
Driving transformation for marketers and their agencies.

THE PROCESS

Selecting the Social40 was a systematic quantitative and qualitative internal process at R3. We utilized our own experience with clients such as Unilever, Coca-Cola, Volkswagen, McDonald’s, Samsung, adidas, AB InBev, Walmart, Microsoft, Kimberly Clark and others – along with desk research, marketing studies and analyses.

In the end, we considered over 100 social agencies against four basic criteria.

  • Proven on top clients – We wanted agencies that worked with some of the world’s best marketers, supporting them as they grew.
  • Proven on their own – While we do have a fair number of social agencies owned by holding companies, in the end, we heavily weighed those independent agencies that had totally found their own way – without the shared clients of other sister agencies.
  • Proven on Strategy and Creative – We avoided social execution agencies to instead look at those who are truly leading in thinking and ideas. Big ideas matter in social – and these agencies are delivering.
  • Proven Around the World – Although the 40 largest social agencies might all be in the US, Europe and China, we wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.

R3 TweetsFollow

R3
R3WWR3@R3WW·
20 May

Insights from R3's Co-founder and Principal, @gregpaull at the Mirren Live conference. https://adage.com/article/agency-news/5-ways-agencies-should-handle-pitch-process/2417671

Reply on Twitter 1527684733613785089Retweet on Twitter 15276847336137850891Like on Twitter 15276847336137850891Twitter 1527684733613785089
R3WWR3@R3WW·
18 May

#Insightoftheweek from R3's senior consultant, Ben Jankowski

Reply on Twitter 1526997404398100481Retweet on Twitter 1526997404398100481Like on Twitter 15269974043981004814Twitter 1526997404398100481
R3WWR3@R3WW·
17 May

Tune into the latest Marketing Futures podcast episode with the @ANAmarketers and R3's EVP Digital, Jason Velliquette ➡️ https://bit.ly/3sIsBhD

Reply on Twitter 1526609014531964930Retweet on Twitter 15266090145319649302Like on Twitter 15266090145319649303Twitter 1526609014531964930
Load more Tweets
ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

SOCIAL40