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SOCIAL40
A Report by R3 Worldwide
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Driving transformation for marketers and their agencies.

THE PROCESS

Selecting the Social40 was a systematic quantitative and qualitative internal process at R3. We utilized our own experience with clients such as Unilever, Coca-Cola, Volkswagen, McDonald’s, Samsung, adidas, AB InBev, Walmart, Microsoft, Kimberly Clark and others – along with desk research, marketing studies and analyses.

In the end, we considered over 100 social agencies against four basic criteria.

  • Proven on top clients – We wanted agencies that worked with some of the world’s best marketers, supporting them as they grew.
  • Proven on their own – While we do have a fair number of social agencies owned by holding companies, in the end, we heavily weighed those independent agencies that had totally found their own way – without the shared clients of other sister agencies.
  • Proven on Strategy and Creative – We avoided social execution agencies to instead look at those who are truly leading in thinking and ideas. Big ideas matter in social – and these agencies are delivering.
  • Proven Around the World – Although the 40 largest social agencies might all be in the US, Europe and China, we wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.

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R3WWR3@R3WW·
22 Jun

R3 Acquires Advertising Intelligence Platform Adbrands Read more on @PRNewswire ➡️ https://prn.to/3ycP9tX

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R3WWR3@R3WW·
17 Jun

Thrilled to announce that R3 has #acquired advertising intelligence platform, http://Adbrands.net (Adbrands)!
https://rthree.com/news/r3-acquires-advertising-intelligence-platform-adbrands/

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Retweet on TwitterR3 Retweeted
AdweekAdweek @ Cannes 🏖@Adweek·
3 Jun

In today’s bonus episode of Yeah, That’s Probably an Ad, @R3WW’s @gregpaull, @Forrester’s @jaypattisall and @IDComms’ @denfordtom take listeners back to the 80s to talk through holding company history and how the industry became as complex as it is today. https://adweek.it/3mdma2n

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

SOCIAL40