SOCIAL40SOCIAL40
SOCIAL40
A Report by R3 Worldwide
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Driving transformation for marketers and their agencies.

THE PROCESS

Selecting the Social40 was a systematic quantitative and qualitative internal process at R3. We utilized our own experience with clients such as Unilever, Coca-Cola, Volkswagen, McDonald’s, Samsung, adidas, AB InBev, Walmart, Microsoft, Kimberly Clark and others – along with desk research, marketing studies and analyses.

In the end, we considered over 100 social agencies against four basic criteria.

  • Proven on top clients – We wanted agencies that worked with some of the world’s best marketers, supporting them as they grew.
  • Proven on their own – While we do have a fair number of social agencies owned by holding companies, in the end, we heavily weighed those independent agencies that had totally found their own way – without the shared clients of other sister agencies.
  • Proven on Strategy and Creative – We avoided social execution agencies to instead look at those who are truly leading in thinking and ideas. Big ideas matter in social – and these agencies are delivering.
  • Proven Around the World – Although the 40 largest social agencies might all be in the US, Europe and China, we wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.

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CampaignAsiaCampaign Asia@CampaignAsia·
14 Apr

What Grab's US IPO means for marketers: Experts from @Forrester, @R3WW and @SuperunionHQ provide insights on what opportunities the listing, expected to be the largest-ever US IPO by a Southeast Asian company, will open up for marketers in the region. https://buff.ly/3ddoHGa

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MarketingEdsMARKETING MAGAZINE@MarketingEds·
3 Apr

#Procurement can be a marketer's most valued in-house resource http://ow.ly/e2Sa30rCFZD #study @R3WW

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AmplifyBookPubAmplify Publishing@AmplifyBookPub·
17 Mar

@R3WW @gregpaull @BusinessInsider Paull is the co-author of “Global CMO,” a playbook for building a modern marketing organization straight from the CMOs themselves. https://www.amplifypublishing.com/product/global-cmo/

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

SOCIAL40