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SOCIAL40
A Report by R3 Worldwide
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Driving transformation for marketers and their agencies.

THE PROCESS

Selecting the Social40 was a systematic quantitative and qualitative internal process at R3. We utilized our own experience with clients such as Unilever, Coca-Cola, Volkswagen, McDonald’s, Samsung, adidas, AB InBev, Walmart, Microsoft, Kimberly Clark and others – along with desk research, marketing studies and analyses.

In the end, we considered over 100 social agencies against four basic criteria.

  • Proven on top clients – We wanted agencies that worked with some of the world’s best marketers, supporting them as they grew.
  • Proven on their own – While we do have a fair number of social agencies owned by holding companies, in the end, we heavily weighed those independent agencies that had totally found their own way – without the shared clients of other sister agencies.
  • Proven on Strategy and Creative – We avoided social execution agencies to instead look at those who are truly leading in thinking and ideas. Big ideas matter in social – and these agencies are delivering.
  • Proven Around the World – Although the 40 largest social agencies might all be in the US, Europe and China, we wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.

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adobomagazineadobo magazine@adobomagazine·
17 Feb

#NewBusiness: @R3WW has released the 10 biggest #business wins for #creative & #media agencies in the #AsiaPacific from December last year. @Digitas, @DDB_Worldwide (PH), and @Ogilvy topped the list.

https://www.adobomagazine.com/global-news/new-business-digitas-and-starcom-top-r3-asia-pacific-rankings-ogilvy-dominates-last-month-of-2020/

#adobomagazine #thewordoncreativity

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R3WWR3@R3WW·
12 Feb

Announcing our 2020 Holding Company Rankings for the US, EMEA, APAC, and China. Most notably, the US is an outlier with @InterpublicIPG outranking @WPP for the #1 spot. #R3HoldingCompanyRanking

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R3WWR3@R3WW·
10 Feb

Happy Chinese New Year! #CNY2021

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

SOCIAL40