SOCIAL40SOCIAL40
SOCIAL40
A Report by R3 Worldwide
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Driving transformation for marketers and their agencies.

THE PROCESS

Selecting the Social40 was a systematic quantitative and qualitative internal process at R3. We utilized our own experience with clients such as Unilever, Coca-Cola, Volkswagen, McDonald’s, Samsung, adidas, AB InBev, Walmart, Microsoft, Kimberly Clark and others – along with desk research, marketing studies and analyses.

In the end, we considered over 100 social agencies against four basic criteria.

  • Proven on top clients – We wanted agencies that worked with some of the world’s best marketers, supporting them as they grew.
  • Proven on their own – While we do have a fair number of social agencies owned by holding companies, in the end, we heavily weighed those independent agencies that had totally found their own way – without the shared clients of other sister agencies.
  • Proven on Strategy and Creative – We avoided social execution agencies to instead look at those who are truly leading in thinking and ideas. Big ideas matter in social – and these agencies are delivering.
  • Proven Around the World – Although the 40 largest social agencies might all be in the US, Europe and China, we wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.

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R3WWR3@R3WW·
21 Jan

In our upcoming webinar, ‘The New Normal of Producing Great Creative Work’, with @HSCreativeOps, @gregpaull will explore innovative ways to produce work in absence of studios, photoshoots, etc. Registration is free so make sure to sign up here: https://bit.ly/393ooLN

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davebosox1967Dave Edwards@davebosox1967·
14 Jan

What late 1980's TV show inspired @lenovo VP Global Mktg lead @QuinnOBrien to want to study law in college?

#BILivecast #marketing #lenovo @R3WW @BrandInnovators

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davebosox1967Dave Edwards@davebosox1967·
13 Jan

How does @7eleven get to the next 90 years?

“If you’re a media partner and have cool innovative ideas, we want to hear them.” says 7eleven CMO @txgardener
(Marissa Jarratt)

#BILivecast #7eleven #brandinnovators #marketing #media @R3WW @BrandInnovators

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ABOUT R3

R3 is a leader in global, regional and local consulting on improving the effectiveness and efficiency of marketers and their agencies. We work with twelve of the world’s top twenty marketers including Coca-Cola, Unilever, Colgate-Palmolive, Mastercard, Mercedes-Benz, Johnson & Johnson, Samsung and Kimberly Clark.

www.rthree.com

SOCIAL40