About

Welcome to something truly unique, the first of its kind, and the start of an ongoing series – Social 40 – celebrating 40 of the most creative, innovative and progressive social agencies from six continents.

Methodology

Selecting the Social40 was a systematic quantitative and qualitative internal process at R3 that utilised our own experience with clients such as Unilever, Coca-Cola, VW, McDonald’s, Samsung, adidas, AB InBev, Walmart, Microsoft, Kimberly Clark and others – along with Desk Research, Marketer studies and analyses. In the end, we considered over 100 social agencies against four basic criteria.

Proven on top clients – we wanted agencies that worked with some of the world’s best marketers, supporting them as they grew.

Proven on their own – while we do have a fair number of social agencies owned by holding companies, in the end, we heavily weighed those independent agencies that had totally found their own way – without the shared clients of other sister agencies.

Proven on Strategy and Creative – we avoided social execution agencies to instead look at those who are truly leading in thinking and ideas. Big ideas matter in social – and these agencies are delivering.

Proven Around the World – although the 40 largest social agencies might all be in the US, Europe and China, we wanted a broader geographic spread, to identify local heroes in new markets where brands may be looking and moving.

R3ww

R3 is a leader in global, regional and local Digital and Social Media Reviews, Remuneration, Relationships and ROI.
We believe we can make a positive difference to your Social Media results.

Reach out to us for more: www.rthree.com